Niseko, Hokkaido

Made for the deepest days.

A private community of snowboarders in Niseko, and the outerwear made for its powder.

Join the listSee the collection

Niseko gets some of the lightest, deepest snow on earth. Powder Privé is for the riders who chase it, and for the gear that keeps up with them.

In store from 2027

The collection

  • The HoodieEdition 01The HoodieSoftshell riding hoodie
  • Coming soonThe JacketSnowboard jacket
  • Coming soonThe PantSnowboard pants

Niseko

  • Four riders in Powder Privé hoodies in front of Mount Yōtei
  • A rider facing the sun at the top of a run
  • Two riders walking towards the trees with their boards
  • Alexandre by the “Nothing but powder snow” sign in Niseko
  • A rider carrying a swallowtail board along a ridge
  • Riders gearing up by the car in falling snow
  • A rider in a Powder Privé hoodie carrying a red snowboard
  • The Powder Privé back print at the base of the slopes in snowfall
  • Riders in Powder Privé hoodies at a coffee stand
  • A rider walking into the sun with a swallowtail board
  • A rider looking out over the Mont Blanc massif
  • A rider with a blue snowboard at the top of a lift

Members only

The community

  • First access

    Members are the first to shop every release, before anyone else.

  • Ride together

    Powder days and evenings in Niseko with the rest of the community.

  • Shape the gear

    Your feedback from the mountain goes straight into what we make next.

Be first on the mountain.

The collection launches in store in 2027. Join the list to hear first, and to request a place in the community.